Nicaraguan Beef Country Brand

Nicaraguan Beef

Country brand identity for Nicaraguan beef.

Design of the brand and visual identity for Nicaraguan beef, a country brand meant to identify and promote Nicaraguan beef in national and international markets. The identity features a mark to be used across all beef packaging in the country.

This project was developed on a volunteer mission for USAID’s Partners of the Americas, coordinated by Florida’s mini peace corps, FAVACA, in an effort to aid Nicaragua’s beef industry.


CONAGAN, CANICARNE, USAID, Partners for the Americas, FAVACA


Brand identity

Art direction

Brandmark design


Nicaragua Beef - Brandmark
Nicaragua Beef - Brandmark
Nicaragua Beef - Packaging
Nicaragua Beef - Packaging

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